The guide to corporate gifting

If you’ve ever been the recipient of a nicely-branded, high quality and even personalised gift, its likely you can see how It can translate to work for others too.

If you own a business, sending the right gift at the right time is not only a driver for prospects and clients to take desired action, its also a proven way to ensure employees feel better connected and motivated all year round.

As companies are operating much more remotely these days, staff and client recognition is the key to business success and employee retention.

"Good quality and well personalised gifts create a feeling of being valued by your employer and foster a sense of belonging and connection as a team. These feelings translate into the way employees go about their role, and the quality of service they provide to external stakeholders, customers and prospects. "

The use of corporate giving continues to deliver as much as 10x return on investment. This growth is especially prominent in the B2B sector. Experts see a trend towards sustainable gifting, as well as an interest in local produce purchases.

• Around 80% of corporate gift buyers stated gifts have improved relationships with clients and employees
• Almost 50% of businesses claimed they intended to increase the frequency of their gift giving post-pandemic.
• 66% of businesses increased the frequency of gift giving confirming they had done so to keep their teams motivated and connect closer with clients.
• Consumers with an emotional connection to a brand have a 306% higher lifetime value

Based on Forbes and Synchrony studies

Do you intend to increase your gift giving for 2023?

Here are some top tips from organisations who value and prioritise year round gifting:

• Think beyond client Christmas gifts - the key to great customer outcomes starts much closer to home
• Celebrate all new starters, personal and company milestones and events (engagements, weddings, births, retirements, qualifications, client wins, targets etc)
• Allocate a person in charge to keep a calendar up to date for team birthdays, life events and milestones - ensure this person is incentivised for doing this task
• Ensure the allocated person is regularly in touch with department heads / wider teams to capture adhoc successes and key events
• Create a yearly gift giving budget and benchmark client / employee satisfaction scores against it to demonstrate return on investment year on year
• Work with gifting companies who offer eco friendly products and support local producers
• Be mindful of staff dietary requirements - gluten free / vegan etc, its not one gift fits all - find a gifting company that has plenty of options for personalisation

At Great Yorkshire Hampers we are experts in corporate gifting ideas and can personalise all our hampers to fit your budget, branding and tone of voice. Our hamper products are from award winning local Yorkshire suppliers and we can offer significant discounts for volume orders. Call for a friendly chat and some ideas

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